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Breakdowns
Mechanisms
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Mechanisms
The business principles behind the stories. Pick one to see every company that used it.
Distribution
The channels a company owns, borrows or builds to reach customers.
1 breakdown
Positioning
The choice of which market to compete in and what to be known for.
First breakdown coming soon
Pricing
How companies decide what to charge, and who they choose to charge it to.
1 breakdown
Product-Led Growth
When the product itself does the selling, onboarding and expanding.
First breakdown coming soon
Referral Loops
Growth that comes from customers recruiting the next customers.
1 breakdown
Unit Economics
What one customer earns and costs, and why it decides everything else.
1 breakdown