Product Strategy Case Studies

Two reporters squeezed a Juicero pack by hand and matched the $400 machine. Why Juicero failed, and the experiment every startup should run first.

Stewart Butterfield shut down the game Glitch and kept its internal chat tool. How Slack sold an outcome nobody was searching for.

Tobias Lütke built his own store software to sell snowboards. How Shopify grew through the 2008 crash, and what founders can take from it.

Juicero and the $400 Press Hands Could Beat

Two reporters squeezed a Juicero pack by hand and matched the $400 machine. Why Juicero failed, and the experiment every startup should run first.

Stewart Butterfield shut down the game Glitch and kept its internal chat tool. How Slack sold an outcome nobody was searching for.

Tobias Lütke built his own store software to sell snowboards. How Shopify grew through the 2008 crash, and what founders can take from it.

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