Brand & Community Case Studies

Ben Francis had no ad budget, so Gymshark sent gear to small creators. How to find an influencer channel before it gets expensive.

Away sold a brand about freedom while its support team worked under heavy pressure. What breaks when the culture story and the payroll disagree.

A 90-second, $4,500 video crashed Dollar Shave Club's site and led to a billion-dollar sale. Why it worked and why the channel got expensive.

Duolingo's growth secret had little to do with language learning. How streaks, the owl and a free tier built a $6 billion company.

How Free Hoodies Made Gymshark A £646 Million Brand

Ben Francis had no ad budget, so Gymshark sent gear to small creators. How to find an influencer channel before it gets expensive.

Away sold a brand about freedom while its support team worked under heavy pressure. What breaks when the culture story and the payroll disagree.

A 90-second, $4,500 video crashed Dollar Shave Club’s site and led to a billion-dollar sale. Why it worked and why the channel got expensive.

Duolingo’s growth secret had little to do with language learning. How streaks, the owl and a free tier built a $6 billion company.

Join 5,000+ founders and operators.

Twice a week, we break down one real company decision in five minutes.