Read Startup is written by the Readstartup Team. Every breakdown is researched from primary documents first, every figure carries a named source and date, and every estimate is labelled as ours.
Who writes Read Startup?
The Readstartup Team writes every Read Startup breakdown and every page in this mechanism library. We publish under one team name so that the standards, not a personality, carry each issue.
You can follow the team on LinkedIn. Newsletter issues are published at joinreadstartup.com.
What do we write about?
We explain real company decisions through the business mechanism that drove them: pricing, unit economics, distribution, positioning, disruption, product strategy, leadership and governance, and operations. Global companies sit next to emerging-market ones, so you can compare how the same lever played out in different places. How we choose which decisions to cover is set out in our selection criteria.
How is each breakdown researched?
Each breakdown starts with primary documents such as filings and annual reports, then established reporting. Every figure has a named source and date, estimates are labelled, and errors are logged publicly.
- Primary documents first: filings, annual reports, court records and official releases.
- Established reporting second, for context and for private companies.
- Every figure carries a named source and date.
- Estimates are labelled “Read Startup estimate” and show their inputs.
- Errors are fixed and logged on our Corrections Policy page.
The full method is in the sources we use and our editorial standards. We take no payment from companies we cover; see our sponsored content policy.