How Stripe won developers with a few lines of code
Payments were sold to finance teams through long sales cycles. Stripe sold to the developer who had to build it, and let the code do the selling.
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Payments were sold to finance teams through long sales cycles. Stripe sold to the developer who had to build it, and let the code do the selling.
Most retailers maximize margin on every item. Costco limits it, then earns its profit from the membership card in your wallet.
Email clients were free. Superhuman priced itself like a professional tool and used the price to decide who its product was for.
Paid search was costing Dropbox more than a customer was worth. So it turned every user into a salesperson and paid them in the one thing it had…